JWX
55 Case Studies
Case Study: Deep Contextual Drives Pride Month Engagement for Skittles with JWX
A JWX Case Study
How Deep Contextual Drove Engagement for Skittles Pride Initiative
Deep Contextual wanted to spotlight Pride Month and help Mars engage LGBTQ+ audiences at scale across desktop and mobile. To do this, the brand worked with vendor JWX, using its Deep Contextual solution to place video ads in premium publisher environments that matched relevant topical content.
JWX’s Deep Contextual identified contextual environments aligned with LGBTQ+ audiences and delivered ads within relevant video content. The campaign achieved strong performance, with a 92% overall VCR and 82% overall viewability on desktop, plus an 87% overall VCR and 72% overall viewability on mobile.
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