JWX
55 Case Studies
Case Study: AdMetricsPro doubles video revenue and RPM with JWX
A JWX Case Study
AdMetricsPro doubles video revenue & RPM across sites with ad server customizations
AdMetricsPro (AMP), an advertising network that builds programmatic solutions for publishers, needed to increase scale and grow revenue after working with a competitor. They switched to JWX, using its ad server and video monetization capabilities to better support their expanding video strategy.
JWX implemented tailored ad server customizations including Prebid.js, smart server bidding, and Amazon TAM. As a result, AMP doubled video revenue and RPM, and expanded its video strategy to more than 100 sites in less than six months.
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