JWX
55 Case Studies
Case Study: General Motors boosts video performance with JWX Deep Contextual Targeting
A JWX Case Study
How General Motors Boosted Performance with Deep Contextual Targeting
General Motors partnered with JWX to improve the performance of its video advertising in select local markets. The automaker needed a way to reach consumers more effectively, especially those watching content related to competitive automotive brands.
Using JWX’s Deep Contextual solution and local news network, General Motors targeted ads against publisher video content featuring competing brands across desktop and mobile. The contextual conquesting approach delivered strong results, including a 77% overall VCR and 70% overall viewability, showing that relevant environments helped drive better engagement.
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