Case Study: TAG Heuer achieves 600% increase in conversion with JW Player

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

TAG Heuer, the Swiss luxury timepiece brand, faced a rapid shift to e-commerce as in-store shopping dropped during the COVID-19 pandemic and needed to recreate its premium, bespoke customer experience online. To address this challenge, TAG Heuer implemented a premium video experience using JW Player’s video platform to showcase its watches and elevate the digital storefront.

JW Player powered sleek, branded product videos and interactive widgets that integrated smoothly with TAG Heuer’s redesigned site, delivering crisp viewing quality, fast load times, and a seamless customer journey. The JW Player solution helped drive a 600% year‑over‑year increase in conversion, significantly exceeding TAG Heuer’s goals.

TAG Heuer