Case Study: Notts County FC achieves global fan reach and thousands in match‑pass sales with JW Player

Notts County FC brings fans worldwide closer to the action with live streaming

Notts County FC, the world’s oldest professional football club, needed to replace lost ticket revenue when COVID‑19 closed stadiums and quickly launch a premium pay‑per‑view live‑streaming service that offered features fans expect (pause/rewind, reliable quality). They chose JW Player’s turnkey live‑streaming platform, integrated with InPlayer for match‑pass sales, for its video quality, dashboard and support.

JW Player had Notts County up and running within three days, delivering broadcast‑quality live streams with built‑in DVR, optimized transcoding and hands‑on account management. As a result, JW Player helped Notts sell over 5,000 match passes at £12 across the first five games (2,000+ on the first stream), producing strong revenue, a positive ROI and viewership exceeding typical stadium attendance.

Notts County FC

Steven Carter

Multimedia Editor