Case Study: Evite achieves 300% lift in video views in two weeks with JW Player

JW Recommendations Drove 300% Lift For Evite in Two Weeks

Evite, a social‑planning website for creating, sending, and managing online invitations, faced unexpected overage charges and found their previous online video platform lacked features (clickable overlays, data‑driven recommendations) and responsive support as they moved from static content to video. To solve this, Evite switched to JW Player, adopting JW Player’s platform, dashboard, analytics and JW Recommendations.

JW Player implemented an easy‑to‑use dashboard, fast support, analytics and JW Recommendations by tagging 70 invitation categories to serve relevant related videos and by enabling clickable overlays with a flip of a switch. As a result JW Player drove a 300% lift (2–3x) in video views in the first two weeks, Evite’s weekly views grew from ~1M to 15M (~15x), added 2–3 incremental video views per session, sped time‑to‑market, and provided usage alerts to avoid costly overages.

Evite

Ben Dally

Director, Video Development and Production