Case Study: MediaCom achieves #1 purchase-data sales performance and 191 gROAS with JW Player

JW Player identified as the #1 top performer for Purchase Data Results during Mediacom-Mars CPG Campaign

MediaCom ran a three‑commercial campaign for M&M’s Minis that needed contextually relevant video buys optimized to offline purchase outcomes using NCS Purchase Data Metrics, while meeting strict brand‑safety mandates and reach/efficiency goals (target viewability >70% and brand safety ≥92%). To meet these objectives, MediaCom partnered with JW Player, leveraging JW Player’s Ad Demand team, curated PMPs and open‑exchange video inventory.

JW Player implemented client‑specific PMP deals with fixed pricing, pre‑bid real‑time viewability and GumGum brand‑safety controls on the publisher side. JW Player was identified as the #1 performer for purchase data results: Brand Safety Pass Rate 93.9% (vs 92% benchmark), Viewability 79.2% (vs 75% benchmark), Efficiency Index (gROAS) 191 and Effectiveness Index (Conversions/Purchases) 201. JW Player PMP deals drove higher total sales PDM metrics than other PMP partners and open exchange, while CPMs supported the campaign’s reach goals.

MediaCom