Case Study: VPP Gaming Network achieves 300% growth in ad impressions and 10% higher CPMs with JW Player

How VPP Gaming Network Used JW Player to Grow Ad Impressions and CPMs

VPP Gaming Network, which helps video game fan communities maximize advertising revenue, struggled with a laggy, plugin-dependent video monetization setup that caused ads and videos to fail and required custom ad integrations per server. Seeking a fast, centralized solution to boost ad yield, VPP turned to JW Player and its HTML5, cloud-hosted player and ad technology.

JW Player delivered a lightweight HTML5 player, cloud-hosted updates and robust APIs that simplified integrations and eliminated Flash-related latency. The result: a dramatic rise in ad volume and value — monthly impressions grew from about 3 million in 2015 to roughly 10 million in 2017 (a ~300% increase) and CPMs rose 10%, demonstrating JW Player’s measurable impact on VPP’s monetization.

VPP Gaming Network

Toan Nguyen

Chief Executive Officer