Case Study: Tone It Up achieves a premium paid video destination in two weeks and triples sales with JW Player (JW Showcase)

How Tone It Up Built a Premium Video Destination in Two Weeks with JW Showcase

Tone It Up, a women’s health and fitness community that evolved from a YouTube channel into a premium content brand, needed a straightforward paid video platform that was easy for users to access and understand. To launch a subscription-style streaming experience quickly, Tone It Up partnered with JW Player and chose the JW Showcase solution to create a branded, mobile-responsive video destination.

JW Player implemented JW Showcase as a turnkey app on Tone It Up’s site in just two weeks, enabling customers to log in, buy and watch videos and view past purchases in one place. The JW Player solution delivered a unique video library per viewer, cut data-transfer costs by 50% versus downloads, and helped drive a 3x increase in sales for a new product launch compared with the prior year.

Tone It Up

Brian Leckrone

Director of Operations