Case Study: TI Media achieves 20% boost in video plays and rapid 100,000-video migration with JW Player

How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays

TI Media, the UK publisher formerly known as Time Inc. UK with 52 media brands, faced a fragmented video stack that left editors bogged down, playback slow, and video content underperforming. The company needed a single, measurable solution that would integrate with existing systems and drive more plays, so it turned to JW Player, adopting the JW Platform along with JW Recommendations, analytics and migration services.

JW Player migrated 100,000 videos in one week and implemented JW Recommendations and actionable analytics to simplify workflows and surface relevant content. The result was a measurable boost in engagement—plays rose 20% across TI Media’s sites and doubled (100% lift) on TrustedReviews.com—while the cleaner JW Player interface and insights sped production and improved video performance.

TI Media

George Hunt

Business Manager