Case Study: Talpa achieves standardized global video playout and 100M social reach with JW Player

How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology

Talpa Global — the production company behind The Voice — needed a standardized way to distribute digital video reliably across markets and formats. To solve this, Talpa selected JW Player, using its HTML5 player, ad technology, and flexible APIs to power global playout and integrate with Talpa Connect.

JW Player delivered its “premium triple‑A” technology and modular, open player that standardized video playout and plugged into Talpa’s advertising stack. As a result, Talpa digitally distributed The Voice in 50 countries, reached 100 million people on social media, and achieved seamless ad integration and scalable viewership using JW Player.

Talpa

Hylke Sprangers

Chief Technology Officer