Case Study: Revolver doubles click-throughs and boosts ad revenue with JW Player

How Revolver Used JW Player to Revamp Its Website and Power a Video-First Strategy

Revolver, the New York–based heavy metal website and magazine, relaunched in 2017 under new ownership with a strategic goal to make video central to its content and monetization. To support that shift, Revolver partnered with JW Player, deploying JW Analytics, JW Recommendations, JW Monetization and MRSS feeds to power a video-first site and syndication strategy.

Using JW Player’s analytics and recommendation tools, Revolver gained granular audience insights, promoted branded content in playlists, and fed videos to partners via MRSS—while JW Monetization improved ad yield. The results: a relaunched video-ready site, actionable analytics for investor storytelling, fill rates and CPMs that increased advertising clout, and click-through rates that are 2x the industry average.

Revolver

Alvaro Gomez

Head of Video Monetization,