Case Study: Refinery29 achieves a 10% lift in video views with JW Player's JW Recommendations

How Refinery29 Increased Views by 10% with JW Player and JW Recommendations

Refinery29, the women’s media company, wanted more viewers to watch its videos directly on its website after seeing strong social engagement but disappointing results from other platforms. Refinery29 partnered with JW Player to implement JW Recommendations and to test JW Player’s Promoted Video feature to drive more traffic to its owned domain.

By deploying JW Player’s recommendations engine and the Promoted Video tool to surface priority content, Refinery29 achieved a 10% lift in on-site video views, increased engagement on branded videos, and gained actionable analytics to inform content decisions. The JW Player solution was quick to implement and helped the publisher promote key editorial and partner content more effectively.

Refinery29

Sara Livengood

Product Manager