Case Study: Patch Media achieves 16% increase in video views in two weeks with JW Player Recommendations

How Patch Media Increased Video Views by 16% in Two Weeks with JW Recommendations

Patch Media, a hyperlocal news and engagement network operating across hundreds of websites, faced the challenge of launching and managing video with a one-person team. To simplify content ingestion and audience engagement, Patch Media partnered with JW Player and used the JW Platform along with JW Recommendations to centralize video management and analytics.

JW Player implemented an all-in-one video management platform that organized feeds from multiple providers, provided real-time analytics and segmentation, and activated automated JW Recommendations to surface relevant videos. As a result, Patch Media saw a 16% increase in video views within the first two weeks and improved pre-roll ad fill rates after turning on JW Recommendations.

Patch Media

Emma Jehle

Video Producer