Case Study: BabyFirst (children's TV network) achieves rapid audience growth and higher viewer engagement with JW Player OTT Apps

How OTT Apps helped BabyFirst reach new audiences

BabyFirst, an international TV and digital video network for children ages 0–5, faced a fragmented OTT experience and struggled to attract viewers who weren’t already familiar with its brand. To consolidate multi‑language in‑app experiences, expand into new touchpoints, and compensate for a small product team, BabyFirst turned to JW Player and its OTT Apps offering (working with Float Left) to provide a more streamlined, customizable solution.

JW Player built subscription‑based apps (Cleeng for subscriptions) across Roku, Apple TV, Amazon Fire TV, Android TV/TVOS and Android, going live in weeks using JW Player’s content management and delivery infrastructure. With multi‑language support, kid‑friendly UI customization and hands‑on support, BabyFirst saw major gains: 200% increase in average viewing time on Roku, 250% increase in viewing sessions on Apple TV and 200% increase in monthly active users on Apple TV — demonstrating JW Player’s OTT Apps delivered rapid audience growth and measurable impact.

BabyFirst

Yoav Haruvi

Director of Product Management