Case Study: NewsMedia achieves faster ad delivery and 8% longer sessions with JW Player

How NewsMedia drives ad delivery and engagement with JW Player

NewsMedia, the largest Dutch video platform and publisher of Dumpert, faced a 2017 decision to either stay with long-time vendor JW Player or move to an alternative recommended by its new parent company. The business needed a fast, easy-to-use HTML5 player that worked across devices, simplified implementation, and provided reliable ad delivery and integration with ad servers to sustain growth and improve the user experience.

NewsMedia chose to remain with JW Player, upgrading to its HTML5 player with DFP integration and mobile optimization. JW Player’s simple-to-implement technology and flexible APIs improved ad delivery and engagement—ads loaded smoothly and session times increased by 8% within the first two weeks—resulting in faster load times, easier implementation, and better monetization.

NewsMedia

Joris Bouman

Publisher