Case Study: Melbourne Fringe goes fully digital and reaches 29,000+ attendees in 50+ countries with JW Player

How Melbourne Fringe Pulled off the Art of the Impossible and Went Digital During the Pandemic

When the COVID-19 pandemic shuttered venues in Melbourne, Melbourne Fringe — an annual festival showcasing thousands of artists across hundreds of events — needed a fast, easy-to-use virtual alternative that could support hundreds of performers and integrate with existing ticketing. Melbourne Fringe selected JW Player’s live streaming and video-on-demand solutions to provide a secure, cost-effective platform for artists and organizers.

Using JW Player’s streaming, VOD, casting features and intuitive dashboard, Melbourne Fringe produced an 18-day digital festival with 250+ events (including 40+ live productions), generating 180+ hours of video, attracting 29,000+ attendees and viewers in 50+ countries. JW Player’s integration with the festival’s ticketing system and simple setup enabled global artists to rehearse and stream reliably, delivering measurable reach and a successful fully digital festival.

Melbourne Fringe

Mat Spisbah

Broadcast Manager