Case Study: KelbyOne achieves 143% growth in video plays and 2-hour live-to-play turnaround with JW Player

How KelbyOne Seamlessly Integrates Video into their Online Photography Courses

KelbyOne is a membership-based online photography training company with over 148,000 members and 875+ courses, operating with a small team of about 25–30 employees. Because roughly 90% of their content is video, KelbyOne needed a hands-off, scalable video solution that could integrate with their CMS, support their SVOD model, and deliver reliable playback and streaming—needs they addressed with JW Player’s video platform, player and APIs.

JW Player provided an integrated solution—dashboard analytics, API-driven CMS integration, mobile app support (including offline downloads), and packaged live-streaming—that let KelbyOne focus on content rather than dev ops. The results were significant: 143% year‑over‑year growth in video plays, a 96% video completion rate, and live events available on the platform within about two hours post-event thanks to JW Player.

KelbyOne

Adam Frick

Director of Web Development