Case Study: HotNewHipHop achieves 40x monthly video revenue growth with JW Player

How JW Player's Yield Optimization team drove HotNewHipHop's fill rates through the roof.

HotNewHipHop, a publisher reaching over 20 million hip‑hop fans, relied on YouTube for video revenue and faced significant rev‑share losses and low fill rates. They needed a partner to connect them with premium demand sources and raise CPMs without disrupting the user experience, so they engaged JW Player and its Yield Optimization team to build out an on‑site video monetization strategy.

JW Player’s Yield Optimization team guided HotNewHipHop through Google AdX setup, troubleshot cross‑platform issues, and implemented JW Player’s Video Player Bidding to connect to SSPs like SpotX and PubMatic. The solution maintained low latency and simplified setup while driving measurable gains: a 30% increase in CPMs, a 30x increase in impressions, 40% fewer ad errors, and a 40x jump in monthly video revenue (from $1,400 to over $56,000).

HotNewHipHop

Saro Derbedrossian

Founder