Case Study: Penske Media Corporation (PMC) achieves 20% ad revenue lift and 18x more video plays with JW Player

How JW Player worked with Penske Media to improve monetization and viewer engagement

Penske Media Corporation (PMC), the digital media company behind brands like Variety and Rolling Stone, faced limits monetizing its video inventory because its previous platform blocked third‑party and programmatic demand. PMC engaged JW Player to overcome those restrictions and to add programmatic integrations, better ad management, and measurement capabilities.

JW Player implemented programmatic ad technology with SSP/DSP integrations, ad scheduling and analytics, and its JW Recommendations engine to deepen engagement and extend content life. JW Player’s solution gave PMC unrestricted access to demand sources and clearer performance metrics, delivering a 20% lift in ad revenue and an 18x increase in video plays for Variety.

Penske Media Corporation (PMC)

Brian Levine

Vice President of Revenue of Operations