Case Study: Investopedia achieves 50% growth in video streams and doubles ad revenue with JW Player's Recommendations engine

How Investopedia Used JW Player’s Recommendations Engine to Grow Video Streams

Investopedia, the world’s largest financial education website, needed a better way to serve growing demand for video content and improve the user experience. To achieve this, Investopedia partnered with JW Player and adopted JW Player’s Recommendations solution (including dynamic playlists and flexible APIs) to surface relevant videos to its audience.

JW Player implemented an automated recommendations engine that builds playlists from keyword matches and viewing behavior, keeping viewers engaged and extending viewing sessions. The result: Recommendations drove a 50% growth in video streams, accounted for roughly 45% of total video plays and about 40% of video ad revenue, and helped Investopedia roughly double its video advertising revenue year‑over‑year.

Investopedia

Matt Kerr

Director of Revenue Operations