Case Study: HELLO! Magazine achieves 1,147% increase in video plays and higher ad revenue with JW Player

How HELLO! Magazine Generates Revenue with a Video-First content strategy

HELLO! Magazine, a long-standing British lifestyle and celebrity publisher with over 58 million monthly unique visits, faced the challenge of turning growing digital traffic into higher ad revenue. To support a video-first strategy—adding a video to every article and scaling quickly with low production costs—HELLO! Magazine selected JW Player as its online video player and analytics provider to handle ambitious viewership and monetization goals.

Using JW Player’s player, real-time reporting and analytics dashboard, HELLO! Magazine optimized video placement, metadata, and promotion to drive engagement and programmatic ad yield. The results with JW Player were dramatic: a 1,147% increase in plays since 2019 (123% vs. 2020), 18,834,457 plays in Q1 2021 (over 6 million/month), 10k+ videos, and an average complete rate of ~40% (over 40.1% of plays watched to ≥75%), significantly boosting viewership and pre-roll ad revenue.

HELLO! Magazine

Christian Anderson-Ramshall

Head of Channels