Case Study: Galvanized Brands achieves 50% increase in video views per visit with JW Player's JW Showcase

How Galvanized Increased Views per Visit by 50% with JW Player and JW Showcase

Galvanized Brands, a publisher of ad-supported content in health, wellness, lifestyle and nutrition, needed to drive more video views and improve content discovery across sites like Best Life and Eat This, Not That!. To solve this, Galvanized Brands partnered with JW Player and implemented JW Showcase, a mobile‑optimized, turn‑key video site builder.

Using JW Player’s JW Showcase, Galvanized launched a fast-loading, discovery-driven, mobile-responsive video experience with continuous play and recommendations; the result was a 50% increase in video views per visit and uplifts in clickthrough rates, impressions per visit, and plays to embeds — a clear, measurable win for Galvanized Brands.

Galvanized Brands

Daniel Cohen

Digital Strategist