Case Study: Fitness First achieves a seamless shift from in‑club to digital fitness with JW Player

How Fitness First bridged the gap between their in-person fitness classes & digital video during lockdown

Fitness First, a UK gym operator with nearly 50 clubs, faced the sudden need to move its in‑person classes online during the first COVID lockdown and quickly scale a digital marketing and video strategy. To bridge that gap they turned to JW Player — launching their FitX player powered by JW Player to syndicate on‑demand workouts, live streams and showcase videos across web and the Fitness First Core app.

JW Player provided an easy‑to‑use HTML5 player, playlists, tagging and hands‑on account support, enabling fast onboarding and reliable delivery via WebView and web embeds. The result: 90+ on‑demand classes, 50+ hours of live streams per month and 700+ daily VOD plays, helping Fitness First rapidly expand reach and build a digital fitness ecosystem.

Fitness First

Anne-Laure Kujawski

Marketing Director