Case Study: Ebony achieves faster publishing and increased engagement with JW Player

How Ebony used JW Player to simplify workflows, save time, and increase engagement

Ebony, the premier magazine for African-American cultural insight, shifted in 2017 to place video on 80% of its text articles and monetize that inventory, but its previous vendor left the team to wrestle with poor ad integration and limited support. To simplify workflows and improve monetization, Ebony turned to JW Player, adopting JW8, JW Showcase, JW Recommendations, JW Demand and JW ad technology.

JW Player delivered a turnkey solution—fast JW8 playback, a Showcase-built video destination (video.ebony.com), an intuitive dashboard requiring no training, and Recommendations and Demand-driven ad support. The results: editors now publish 8–10 videos per day, Recommendations drove ~50% of all video plays (~300K plays), uploads sped up, and smoother ad integration enabled bigger campaigns—outcomes Ebony says have exceeded expectations.

Ebony

Anu Pillai

Vice President of Digital Technology