Case Study: DER SPIEGEL achieves audience growth and AVOD monetization with JW Player

How Der Spiegel uses AVOD & Live Streams to grow their brand and audience

DER SPIEGEL, a leading German news publisher, faced intense competition for online attention and needed to expand video and live-stream offerings to grow audience, accelerate news distribution, and monetize content without undermining reach or its SPIEGEL+ subscription model. To accomplish this they sought a reliable, tech-savvy partner for scalable live streaming and AVOD capabilities — JW Player.

JW Player provided a live player and recommendations engine to power regular live channels, event streams, and integrated on-page video playlists, enabling DER SPIEGEL to run live talk shows, partner feeds, and timely coverage such as the U.S. inauguration. The solution drove measurable impact: a 17% year‑over‑year increase in AVOD video views (Feb 2020–Feb 2021) and over 2 million live‑streamed minutes for President Biden’s inauguration, while supporting engagement and ad revenue growth.

DER SPIEGEL

Sven Christian

Video Product Team, Editorial