Case Study: Corus Entertainment Inc. achieves up to 10.5% lift in video views and future-proofed streaming with JW Player

How Corus Used JW Player’s Cutting-Edge Technology and Ad Integrations to Stay Ahead of Industry Change

Corus Entertainment Inc., a leading Canadian broadcaster with 40 websites and networks like foodnetwork.ca, hgtv.ca and slice.ca, needed to move off Flash and modernize its online video and advertising stack to keep pace with industry change. To future‑proof its video business and support Google IMA advertising, Corus turned to JW Player, adopting JW Player’s HTML5 player along with Google IMA integration, closed captioning, and DRM support.

JW Player deployed its HTML5 player and ad integrations across Corus’ networks, simplifying implementation, reducing developer load, and providing ongoing product updates and support. The rollout delivered measurable results: Slice.ca saw a 10.5% lift in views and HGTV.ca a 7% uptick within three months, plus faster support response times and freed engineering resources.

Corus Entertainment Inc.