Case Study: Classplus achieves millions of online students and 2,700% video growth with JW Player

How Classplus Reached Millions of Online Students During the Pandemic

Classplus, an Indian ed‑tech startup powering teachers and students with a unified video learning platform, faced a sudden, massive surge in demand when the pandemic shifted millions to online education. The company’s content library and customer base ballooned (customer base grew roughly 4x in months), and Classplus needed a scalable, easy‑to‑use video solution to deliver high‑quality playback, bookmarking and seamless mobile experiences. To meet that need they turned to JW Player’s online video player and dashboard analytics.

JW Player provided a reliable HTML5 player and an intuitive dashboard that made it simple for thousands of teachers to upload and stream content while giving Classplus actionable analytics (e.g., nearly one‑third of videos are watched at >1x speed and 95% of consumption is mobile). With JW Player’s platform Classplus scaled from about 200,000 videos in early 2020 to 5.6 million today (a 2,700% increase), grew usage (12% of users upload vs 4% pre‑pandemic), and saw revenue rise 108% year over year.

Classplus

Bhaswat Agarwal

Co-Founder