Case Study: Apartment Therapy Media achieves 2x video plays and significant ad revenue growth with JW Player's Recommendations

How Apartment Therapy Increased Plays 2x and Ad Fill Significantly with JW Player and JW Recommendations

Apartment Therapy Media, a leading online lifestyle and interior design publisher, was seeing strong CPMs but not the video engagement and viewability it wanted. To address this, the team worked with JW Player and implemented JW Recommendations to better surface related videos and introduce viewers to more of their video content.

JW Player’s Recommendations engine indexes a publisher’s library and delivers real-time, personalized playlists, which Apartment Therapy turned on after a year of regular JW Player use. Within one month plays more than doubled (from 10M to 24M), ad fill and ad revenue increased significantly, completion rates rose, and recommendation-driven playlists now account for over 50% of views—driving meaningful incremental revenue for Apartment Therapy Media.

Apartment Therapy Media

Annie Carroll

General Manager of Video