Case Study: KITU Super Coffee achieves scalable, efficient growth and competitive benefits with Justworks

KITU Super Coffee - Customer Case Study

KITU Super Coffee, a New York–based beverage startup founded in a dorm room, was growing quickly and needed structure to scale efficiently while preserving an attractive, health-focused work culture. With about 17 employees, CFO Will Finkelstein sought a solution to simplify administrative and regulatory burdens and to offer competitive benefits that would support hiring across states.

KITU adopted Justworks’ PEO model and platform for its modern UX, comprehensive benefits (health plans plus perks like Citi Bike), 24/7 support, and compliance assistance. The result: smoother, faster hiring across new markets, reduced administrative friction for managers, consistently positive employee feedback, and a stronger benefits-driven culture that supports the company’s expansion.

KITU Super Coffee

Will Finkelstein

Chief Financial Officer