Case Study: Federici Brands increases session value 4X with Justuno

Traffic Source Segmentation & Targeted Exit Offers Increase Session Value 4X

Federici Brands, the parent brand behind Color Wow, used Justuno to improve on-site campaigns for its haircare business. As a long-time Justuno customer since 2018, the company upgraded to Justuno Plus in summer 2021 to get hands-on support and more advanced targeting for its website visitors.

With Justuno, Federici Brands built campaign-specific welcome offers, cart-based exit offers, and a gift with purchase campaign tied to traffic source and on-site behavior. The company reported an 8% increase in average order value, a 4x increase in average session value with engagement, and a 9.9% increase in conversion rate with engagement, while also increasing email opt-in rates by 3X.

Federici Brands

Christie Belfiore

Director of Brand Marketing & E-Commerce