Case Study: Skinnymetea achieves 758% increase in email subscribers with Justuno

Skinnymetea - Customer Case Study

Skinnymetea, an Australian health and lifestyle company known for its teatox products and nutrition resources, needed a more effective on-site strategy to grow email subscribers, drive sales, and distribute its free eating plan. To address these goals they turned to Justuno and its on-site pop-up promotion tools, including coupon and gated content functionality.

Using Justuno, Skinnymetea implemented a 5% off coupon pop-up that delivered an instant promo code in exchange for an email address, plus a second gated pop-up to deliver the free eating plan to newsletter subscribers. The result: a 758% increase in email opt-ins versus their standard form, higher on-site engagement and coupon-driven conversions, and a much larger audience for their eating plan—demonstrating Justuno’s measurable impact on list growth and onsite sales.

Skinnymetea