Case Study: Ruff Greens achieves a 25% email opt-in rate with Justuno

Ruff Greens boosts email opt-in rates to 25% with Justuno

Ruff Greens, a premium pet supplement brand, needed a more advanced pop-up solution than their email service provider's native forms to optimize their customer journey and grow their email list. They partnered with Justuno to implement a high-converting lead capture solution.

Justuno designed a sleek, full-screen takeover pop-up with a micro-commitment approach and product-focused visuals. They also implemented an exit offer to capture leaving visitors. This strategy resulted in a dramatic 25% email opt-in rate, a 10.9% conversion rate, and a 9x increase in email list growth for Ruff Greens.

Ruff Greens