Case Study: Rock.com achieves 65% clearance of limited-stock merch and a 400% increase in email signups with Justuno

Rock.com - Customer Case Study

Rock.com, the #1 destination for authentic music and entertainment merch led by Steve Newman, used Justuno to tackle excess inventory made up of “onesies and twosies.” They added Justuno’s on-site sales and marketing pop-up solution to their homepage and launched a dedicated “Deals” section to advertise steep discounts on limited-stock items.

Using Justuno’s incentivized pop-ups and integrations with Constant Contact and Brand Retailers, Rock.com cleared over 65% of its one- and two-item SKUs, grew email capture from an average of 10 to 50 emails per day (a 400% increase), and acquired over 9,000 emails since the June 26, 2014 promotion—while feeding new contacts into cart-abandonment remarketing and a closeout deals newsletter to boost sales and engagement.

Rock.com

Steve Newman

Founder and CEO