Case Study: Cocofloss reduces Facebook CPA by 25% with Justuno

Reduce Facebook CPA by 25% with Onsite Lead Capture Strategy

Cocofloss, a luxury dental floss company, wanted to scale its paid social efforts and improve the performance of traffic coming from Facebook. It worked with Justuno and MuteSix to support onsite lead capture and a fuller-funnel marketing approach.

Using Justuno pop-ups and message bars for visitors from specific Facebook campaigns, the team captured emails and made the site experience more seamless. The campaign reduced Facebook CPA by 25%, cut cart abandonment by 20%, collected 2,096 emails, and produced a 28% promotion conversion rate.

Cocofloss