Case Study: ZALA achieves 555% higher session value with Justuno

Optimizing Lead Capture Strategy for a 555% Lift in Session Value

ZALA, a leading hair extension brand, worked with Justuno and Growth Gurus to improve lead capture and grow its email and SMS subscriber base. The company wanted a more focused marketing approach that could connect paid ads, onsite messaging, and website behavior into a single experience.

Using Justuno Plus, Growth Gurus built targeted pop-ups, campaign-specific promotions, and in-cart product recommendations. The effort helped ZALA double monthly list growth, add an average of 18,000 new contacts each month, and increase paid ad conversions by 7%, while also driving 30% revenue growth and a 555% increase in session value when a Justuno promotion was engaged.

ZALA