Case Study: KegWorks boosts email list growth and conversions with Justuno

Optimized Email List Growth & 18X Conversion Increase

KegWorks, a one-stop shop for commercial bars, restaurants, and home bar enthusiasts, had more than 20 years of online retail experience but needed a better way to optimize its new e-commerce site after a Magento to BigCommerce migration. To support the new storefront, Groove Commerce brought in Justuno to improve email collection and give KegWorks more flexibility for onsite messaging.

Using Justuno, KegWorks added new email lead captures, exit offers, and cart abandoner promotions tied to HubSpot and BigCommerce. The results included a 26.36% decrease in cart abandonment, a 12% revenue growth, and an 18X increase in conversion rate with engagement, with 24.36% of visitors who engaged with a Justuno promotion making a purchase versus 1.28% of those who did not.

KegWorks