Case Study: Isle Surf & SUP achieves 660% increase in email opt-ins and 200% increase in online orders with Justuno

ISLE Surf & SUP - Customer Case Study

ISLE, the e-commerce arm of Isle Surf & SUP (Islesurfboards.com), needed to drive more qualified traffic and convert visitors into newsletter subscribers and sales—particularly to grow its email list. To capture on-site leads, ISLE used Justuno’s on-site conversion tools, deploying a sweepstakes via a custom graphic tab and pop-up to encourage visitors to submit their email addresses.

Traffic acquisition by Metric Theory (AdWords, retargeting, Bing) boosted site visits by 36%, and the sweepstakes implemented through Justuno converted that traffic into an enormous lift: email opt-ins increased 660% and online orders rose 200%. Justuno’s pop-up/tab sweepstakes was the primary on-site tactic that captured valid SUP-interested leads and drove the measurable results.

ISLE