Case Study: Pura Vida increases conversions and email capture with Justuno

How Total Control & Scalability Increased Conversions 164%

Pura Vida used Justuno to address the challenges of scaling its ecommerce business while keeping marketing campaigns running smoothly. The company needed better data transparency and reliable insights as growth created more complexity across its onsite marketing and conversion efforts.

Justuno’s Professional Services team helped transition Pura Vida’s marketing campaigns and gave the brand more control over messaging and targeting. According to the case study, Pura Vida increased email capture rates by more than 15% and sales conversions by over 23% in one month, with the reported conversion increase reaching 164%; the company also said its yearly subscription paid for itself in less than a month.

Pura Vida

Griffin Thall

CEO and Co-founder