Case Study: ella+mila boosts sales and list growth with Justuno

How Leaving Privy for Justuno Added $744K in Sales

ella+mila is an eco-friendly beauty company that switched from Privy to Justuno in late 2018 after losing time with a managed services setup that still required their team to handle strategy, campaign ideas, and creative. To save time and improve their onsite conversion strategy, the co-founders turned to Justuno’s Professional Services and Managed Services team.

With Justuno, ella+mila used advanced targeting, Klaviyo integration, geo-targeting, and onsite pop-ups to mirror offsite promotions, grow their email list, and improve cart abandonment performance. The company attributed about $744,440 in revenue to engaged promotions, averaged around 9,000 new email captures per month, and saw a 55.4% conversion rate on its mobile abandoned cart offer.

ella+mila

Ara Bedrossian

Co-founder & CTO