Case Study: Cornbread Hemp achieves 200% email list growth and reduced cart abandonment with Justuno

Effective audience segmentation & 200% email list growth with targeted pop-ups

Cornbread Hemp, a CBD company based in Kentucky, came to Justuno in summer 2020 looking for a pop-up solution that could target audience segments, distinguish traffic sources, and provide strong support for continued growth. The team wanted a way to improve onsite messaging for different shoppers while building its email and SMS lists.

Using Justuno, Cornbread Hemp implemented new visitor, exit, and cart abandonment pop-ups, plus campaigns targeted by traffic source and UTM parameters. With Justuno, it grew its email database by 200%, increased its SMS list by 50%, reduced cart abandonment by 28%, and achieved 2x revenue growth, along with a 14% increase in AOV and an 18% engaged conversion rate.

Cornbread Hemp

Eric Zipperle

Co-Founder & CEO