Case Study: Atlanta Light Bulbs drives over 30% of online B2B sales with Justuno

Dynamic site promotions drive over 30% of online sales

Atlanta Light Bulbs, a premier provider of energy-saving lighting solutions since 1981, wanted a quick and dynamic way to run sales on its site and improve its B2B onsite marketing. Using Justuno and BigCommerce, the company needed a simpler way to change messaging and lead captures quickly.

With Justuno, Atlanta Light Bulbs built pop-up promotions, a banner, and countdown timers to support flash sales, discounts, and trust-building messages. Over a six-month span, more than 31% of sales came from visitors who engaged with a Justuno promotion, over 30% of online B2B sales were attributed to Justuno promotions, and the banner alone drove over $28,000 in revenue.

Atlanta Light Bulbs

Doug Root

Co-owner & President