Case Study: HappyV achieves 1400% list growth with Justuno

Dynamic Lead Capture Technology Powers 14X Enhanced List Growth

HappyV is a DTC brand focused on women’s vaginal health. As website traffic surged from TikTok and online publications, the company needed a way to turn that attention into revenue and capture more value from visitors. Its marketing agency, Growth Gurus, brought in Justuno to fit into HappyV’s existing MarTech stack.

Using Justuno, HappyV deployed dynamic pop-ups, threshold banners, and non-gated pop-ups tailored to traffic source and visitor intent, with Shopify integration and redesigned Klaviyo flows supporting the effort. The results included 1400% list growth, 8x revenue growth, an 8.66% engagement rate, and a 24.22% engaged conversion rate. HappyV also saw annual flow revenue increase 230+%, AOV rise by 5% overall, and mobile AOV increase by twice that amount.

HappyV

Tatiana McDaniel

Chief Marketing Officer