Case Study: AmmoSquared achieves a 20% email opt-in rate with Justuno

AmmoSquared boosts email opt-ins 20% with Justuno

AmmoSquared, a subscription-based ammunition brand, partnered with Justuno and Grow Pronto to revamp its email marketing. The customer was using its ESP's native pop-ups for lead capture but needed more advanced testing capabilities to find incentives that would appeal to its audience and significantly improve low opt-in rates.

Using Justuno's platform, a series of A/B tests were run to identify the most effective opt-in incentive. A $20 store credit was the winning offer, which once implemented, achieved a 20% email opt-in rate. This represented a 3x increase in list growth for AmmoSquared and also led to a 100% increase in time on site, significantly improving downstream funnel performance and powering more effective marketing campaigns.

AmmoSquared