Case Study: Midland achieves 210% SMS list growth with Justuno

Advanced Segmentation & 210% SMS List Growth

Midland, a radio technology company with 63 years in the market, needed an onsite conversion platform after migrating its store to Shopify Plus. The company wanted better visitor targeting for different radio use cases and needed a solution that could handle segmentation based on price point and activity, so it turned to Justuno Plus.

Justuno helped Midland launch a mix of lead captures, including a VIP holiday SMS campaign, a radio-finder quiz, and cart-abandonment exit offers with discount codes and timers. The results included 210% SMS list growth, a 167% increase in conversion rate with engagement, and a 20% engagement rate of exiting traffic; Midland also reported a 4% desktop and 8% mobile engagement rate for its BFCM VIP early access SMS campaign, with mobile conversion rates up 311% and desktop up 539% after the holidays.

Midland

Amanda Schoep

Digital Marketing Manager