Case Study: Moana achieves 68.9% Instagram opt-in rates with Justuno

69% Instagram Opt-In Rates & Automated Influencer Marketing

Moana, an Australian swimwear brand, wanted to make better use of its social media community and tech-savvy customer base as it grew. Working with its agency Andzen, the brand used Justuno alongside Gatsby and Klaviyo to capture more customer data and support influencer marketing.

Justuno helped Moana implement double opt-in lead capture for emails and Instagram handles, which were then used to trigger cross-platform campaigns and automations. The program produced a 68.9% Instagram opt-in rate and a 24X conversion rate from launch email to onsite opt-in, while later Klaviyo automations reached an open rate 76% higher than average, a click rate 520% above average, and an order/conversion rate 764.9% above benchmark.

Moana