Case Study: Snow Monkey achieves 5X list growth with Justuno

5X List Growth with Paid Media and Onsite Optimization

Snow Monkey, a vegan ice cream retailer, wanted to drive qualified traffic from paid media without sending cold emails. Working with Hawke Media, the team used Justuno to build a geo-targeted email and promotion campaign that could capture subscriber information on site and support paid ads.

Justuno helped Snow Monkey collect 4,214 emails through Facebook and Instagram, with 800+ emails via Facebook Ads, 350+ shares, and a $1.29 cost-per-click. The campaign also produced a 6.75% engagement rate, a 1.85% engaged conversion rate, a 42% open rate, an 8% click-through rate, and a 4X CTR increase by using zip codes, pop-ups, and geo-targeted messaging through Klaviyo.

Snow Monkey