Case Study: TelTech Systems drives app installs with JustReachOut

TelTech Systems drives 6M+ monthly app installs with JustReachOut

TelTech Systems, creators of the RoboKiller app, faced the challenge of acquiring more users for their mobile application. They had a wealth of valuable consumer data on telemarketing scams but lacked a strategy to publicize their findings and generate media interest to drive app installs. They partnered with the vendor JustReachOut to develop an effective approach.

JustReachOut implemented a solution that involved analyzing RoboKiller's data to identify geographic hotspots for scam calls, such as Boston, Tampa, and Houston. They then crafted and pitched location-specific stories to local news outlets and TV stations in those affected communities. This strategy by JustReachOut resulted in TelTech Systems securing a feature or mention in a local publication or TV station every few weeks, leading to a consistent flow of new app installs.

TelTech Systems