Case Study: TABS Analytics earns coverage in WSJ, Forbes, and Bloomberg with JustReachOut

TABS Analytics lands Forbes, Bloomberg, and WSJ coverage with JustReachOut over 6 months

TABS Analytics, a firm specializing in market studies, had extensive proprietary data but struggled to transform it into compelling stories that would attract top-tier media coverage. Their challenge was to build authority and gain recognition in their industry. They partnered with the vendor JustReachOut to develop a long-term PR strategy and utilize its platform and services for media research and outreach.

JustReachOut implemented a solution focused on building relationships with journalists by identifying timely news angles and pitching TABS's data-driven insights. This long-term strategy resulted in significant coverage in major publications including The Wall Street Journal, Bloomberg, and Forbes. For instance, a two-year-old prediction by their CEO was leveraged to secure a mention in the WSJ, and their research was featured in a Forbes article. JustReachOut helped TABS Analytics become a valued source for journalists, achieving their goal of earning credibility through top-tier press.

TABS Analytics