Case Study: Pipedrive achieves #1 Google ranking for "sales management" with JustReachOut

Rank #1 on Google For a High Volume Keyword Using PR Outreach

Pipedrive, a sales CRM company, worked with JustReachOut when its head of content, Brad Zomick, wanted to do more than earn temporary press mentions. The challenge was to use PR in a way that would create lasting traffic and leads by supporting a high-intent SEO goal: ranking #1 on Google for the keyword “sales management.”

JustReachOut helped Pipedrive align its PR and SEO strategies by creating a strong original blog post and then securing guest posts and backlinks from publications such as LinkedIn Sales Blog, Inc., and Fast Company. Over about four months, the campaign helped Pipedrive reach the #1 spot on Google for “sales management,” outrank Wikipedia, and generate hundreds of leads every few weeks from a single piece of content.

Pipedrive

Brad Zomick

Director of Content Marketing